Recession in football !!!

the recession is two quarters -ve economics growth. The football club is trying to rise their profit, it's mean they're trying to rise their total revenue and total cost by Merchandise and price of tickets. But because of recession, it makes them difficult to raise finance ( difficult to sale, to borrow, Public Limited Company, and Sponsorship). So they try to raise it by play more matches( friendly matches) and win the game, they also do the price discrimination ( different prices, but the same service).